“Expert perspective on the science and care behind healthier-looking hair.”
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FutureIQ™ biomimetic hair longevity serum
$99.80
leave-in molecular repair hair mask
$59.50
TripleBright oxidation defense purple shampoo
$35.00
powered by K18 triple-action technology
Helps remove and neutralize brassy, yellow and warm tones while defending hair against future color fade, for brighter, clearer and longer-lasting blonde.
key benefits
Approved by the experts
“A science-led approach can support scalp care as part of a daily routine.”
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“Scalp care deserves the same thoughtful attention as the rest of your skin.”
Expert name
Professional title and credentials
“Consistent scalp and follicle care is an important part of healthy-looking hair.”
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Professional title and credentials
Biology-first innovation
We turn to nature and cutting-edge biotech innovation to understand and resolve hair concerns, supporting healthier hair by working from the inside out.
our story
Our story began with a decade of complex research into the bioscience of hair, resulting in our patented molecular repair peptide. Through this research and the application of synthetic biology, we are able to do more with less, simplifying formulations and routines to support hair health and expression at home and in the salon.
FQAS
How is FutureIQ biomimetic hair longevity serum different from traditional anti-gray and hair growth serums?
How is FutureIQ biomimetic hair longevity serum different from traditional anti-gray and hair growth serums?
Premature hair aging is a multifaceted problem: slowed pigment cells, weakened follicles + oxidative stress. Instead of targeting one concern, FutureIQ serum uses a multi-prong approach to help reduce graying, shedding, and scalp aging at the root.
How does the K18 mask work?
How does the K18 mask work?
The K18 Mask works as a treatment to reverse damage in 4 minutes. It’s powered by our biomimetic K18PEPTIDE to seamlessly fit in and reconnect broken polypeptide chains at the molecular level.
Can this be used on a wet or dry scalp? Will there be a difference in results?
Can this be used on a wet or dry scalp? Will there be a difference in results?
FutureIQ can be used on both wet and dry scalp. There is no difference in results if used wet versus dry.
What is this purple shampoo for?
What is this purple shampoo for?
This triple-action purple shampoo helps neutralize brassy yellow tones on lightened and blonde hair. It works to reduce unwanted warm hues and supports longer-lasting bright hair color.
FutureIQ™ biomimetic hair longevity serum
$99.80
leave-in molecular repair hair mask
$59.50
TripleBright oxidation defense purple shampoo
$35.00